Hello Everyone, I am Yolanda Diaz, managing director of Bodegas San Alejandro. I have the good fortune to lead a group of more than 350 growers who are passionate about viticulture and to work with a very dynamic and skilled team of professionals, hungry for new challenges
I was born in Calatayud (Zaragoza) some years ago ;o) and after studying in various business schools like Columbus University in Zaragoza, Ecole Superieure de Commerce in Paris, Hogeschool Zeeland in the Netherlands and an internship at the World Trade Center in Irvine, California, I obtained my degree in Business Management and Administration at The Catholic University in Washington, DC, USA.
I joined Bodegas San Alejandro in 1997 to create the export department and once I discovered that the wine could be my great passion I decided to complete my studies with an MBA in viticulture, winemaking and wine marketing. I became General Manager in 2003, but selling 95% of our production abroad most of my time is devoted to it.
So, our Marketing & Communication manager has assigned me the section of Markets and International Fairs. This will be my contribution to the BSA newsletter born today and I hope that will help us to bring all of us closer and to extend our knowledge about the fascinating world of wine a little bit more.