What Yolanda Díaz will talk us about?

Yolanda Díaz, manager director of Bodegas San Alejandro

Hello Everyone, I am Yolanda Diaz, managing director of Bodegas San Alejandro. I have the good fortune to lead a group of more than 350 growers who are passionate about viticulture and to work with a very dynamic and skilled team of professionals, hungry for new challenges

I was born in Calatayud (Zaragoza) some years ago ;o) and after studying in various business schools like Columbus University in Zaragoza, Ecole Superieure de Commerce in Paris, Hogeschool Zeeland in the Netherlands and an internship at the World Trade Center in Irvine, California, I obtained my degree in Business Management and Administration at The Catholic University in Washington, DC, USA.

I joined Bodegas San Alejandro in 1997 to create the export department and once I discovered that the wine could be my great passion I decided to complete my studies with an MBA in viticulture, winemaking and wine marketing. I became General Manager in 2003, but selling 95% of our production abroad most of my time is devoted to it.

So, our Marketing & Communication manager has assigned me the section of Markets and International Fairs. This will be my contribution to the BSA newsletter born today and I hope that will help us to bring all of us closer and to extend our knowledge about the fascinating world of wine a little bit more.

Warm greetings,

New life is coming...

Mireia Martínez Ruiz, responsable of marketing, communication and enotourism at Bodegas San Alejandro

Hi everybody!

My name is Mireia Martínez and I’m in charge of the Marketing Department at Bodegas San Alejandro. I was born in Algemesí, a small village in the province of Valencia.

Since I was a child I have being fascinated by communication and marketing. I studied Audiovisual Communication in the Polithecnic University of Valencia, and for different reasons I’m living in Calatayud now. My work in Bodegas San Alejandro is a dream come true for me. And being learning about wine every day it is something that I could never imagine so exciting.

Besides I’m in charge of the Enotourism in the cellar, so if you come to visit us I will be very glad to show you everything that Bodegas San Alejandro’s team has prepared for you!

In this blog I’m going to discover you curiosities, anecdotes, the wine in the art, news about BSA and many other things that I keep in secret now to surprise you!!


Chef Dani García

Spanish Chef from Málaga Dani García which has two Michelin stars has opened its first restaurant in Manhattan: Brasserie Spanish Manzanilla.

This place, as claimed by the New York Times, was one of the most anticipated of the season.

Guess what was waiting for us in the room?

Our Baltasar Gracián Rosé accompanied by cheese!

We loved the detail!

Silver Medal at the Wine Contest in Brussels

On May 17 were released the results of the 20th edition of the Concours Mondial de Bruxelles held in Bratislava (Slovakia).

This year the professionals who were part of the jury had to taste more than 8,200 wine samples.

And you know what?

Our Old Vines Garcacha Baltasar Gracian has won the silver medal!

Let's celebrate with a glass of this delicious wine


It is a pleasure for me to write this first post in our new blog.

As you can see, we are launching our new website, a place easily accessible, useful and enjoyable to let you know more about us. From here we will be able of updating you on what is going on in our cellar while keeping you informed of all news in the sector.

We needed to make you being part of in our passion for what we do, to communicate more with you creating a dynamic and close platform, with blog, newsletter, links to social networks, etc.

We needed a way to share our work, our joys and successes, where we can thank you for your support and share with you our illusion.

In addition, too keep you informed, we will ask you your assistance by letting us know your opinions, ideas ... because we like to take care of the details and for us as for our wines you are the reason for being.

We hope you like the website and that all of our news are of your interest.

But mostly, we hope this new project we undertake so fondly today help us so that at the end of the year we have come closer and have made ​​new friends around the world.

It will be a pleasure to share this new space with you.

Thank you all for following.

Greetings on behalf of the entire team of BSA.

Silver Medal for two wines from Bodegas San Alejandro

As has happened for the last four years, the month of October in Hong Kong was hold the Fourth Edition of the Spanish Wine Competition for Asia.

It gathered the Sommelier Association of Hong Kong and China and specialized press, who were responsible for tasting and judging the Spanish wines that were presented.

The competition was held over two days: the first day all of the wines were blind tasted and then after being scored, the winners were awarded with different medals.

The second day the award-winning wines were tased omnce again, this time with typical dishes of Cantonese cuisine. Las Rocas and Evodia, the two mpst international wines from Bodegas San Alejandro were awarded the silver medal.

Natalia Gonzalez, the head of the Commercial Department of the winery declared "we are very happy because we are having very good acceptance in the Asian market."

After the contest, the award-winning wines were sent to the Wine & Day Festival, a wine fair open to the public which is the most visited in Asia, reaching more than 160,000 visitors in just 4 days.

These medals are a new impulse to the expansion strategy in the Asian Market that Bodegas San Alejandro began long time ago.