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Sakura Medals for Evodia

Sakura Wine Awards Evodia

We continue expanding our medal table!!

Silver medal for Evodia and Evodia White!

We have won these medals in the important contest Sakura 2017 that was celebrated in Japan the last 8th of March, with a jury composed exclusively by expert women in wines!!

We can't be happier with this new recognition!!

Bodegas San Alejandro, Different by Nature.

Have a nice weekend!!

Mireia Martínez.

Two new gold medals for Bodegas San Alejandro!

Medals Bodegas San Alejandro

This time in the famous contest Mundus Vini ,in which we have won a Silver Medal for our Baltasar Gracián Garancha Viñas Viejas and Gold Medal for Baltasar Gracián Crianza.

More than 6000 wines from all over the world had participated in this contest ,and we have achieved great results with our Baltasar Gracián wines!!

Bodegas San Alejandro, different by nature.

 

Greetings,

Mireia Martínez.

Bodegas San Alejandro, big winners in Grenaches du Monde

Medals Garnachas del Mundo

 

BODEGAS SAN ALEJANDRO, BIG WINNERS IN THE GRENACHES DU MONDE CONTEST!!

Four new Gold Medals to add to our medal table in an edition marked by a 20% increase of competition with regard to previous years.

UA spectacular result that maintain us as the best rewarded winery of Spain in this contest!

Rewarded efforts that feed our illusion for continuing fighting to give the best of us always.

Let's drink together to celebrate it!

Bodegas San Alejandro, different by nature!

 

Greetings,

Mireia Martínez.

Bodegas San Alejandro in Korea

Baltasar Gracián in Corea

We have very good news today!

Our wines Baltasar Gracián Red and Baltasar Gracián Garnacha Viñas Viejas are in the famous Hotel Shilla in Korea!

Its restaurant, where our wines are, is considered one of the 50 best restaurants in Asia.

Hotel Shilla is the most prestigious hotel in the country, all Kings and Queens, the president and film stars have stayed in this hotel.

It is owned by the Samsung family.

Let’s toast together to celebrate it!

Bodegas San Alejandro, different by nature.

 

Greetings,

Mireia Martínez.

Bodegas San Alejandro, different by nature

Bodegas San Alejandro, distintos por naturaleza

Today we come back to you with a post that makes us very happy: the presentation of our new marketing campaing!

Bodegas San Alejandro, Different by Nature.

With this claim we wanted to represent the different nature of our human team and our natural environment.

On one hand, our team is passionate, tenacious, talented and enthusiastic. We are very proud of it and we wanted to show it in our new campaign.

On the other hand, the natural environment of Bodegas San Alejandro that we love so much and of which we have talked about so many times. This is a privileged land for the vines cultivation and so different compared to other production areas that makes us different: extreme temperatures and the high contrast of them between day and night, arid and rocky soils, old vines struggling to survive in vineyards on steep slopes and also its altitude, which is between 700 and 1100 meters being one of the highest vineyards in Spain.

These factors, the human and the natural ones, are conjugated in Bodegas San Alejandro and are the basis of what we are and what makes us different.

The campaign "Bodegas San Alejandro, Different by Nature" is based on two main groups of items:  images of several people with different physical appearance or talents and objects that are not what they look like, they are simply different. But the campaign also shows three celebrities, meticulously chosen, as the main representation of some of our wines.

Amelia Earhart, the first woman crossing the Atlantic Ocean by herself breaking also speed records. Besides, she was the first person flying across the Pacific Ocean. Undoubtedly, a Different by Nature Woman that we feel identified with because of her personality and tenacity. Amelia is the one accompanying our Baltasar Gracián Garnacha Viñas Viejas "El Héroe". “A Hero for a Heroine”.

In second place we chose Nikola Tesla, a real genius advanced for its time. Recognized as one of the best electrical engineers in the United States. Inventor of the alternating current among many other inventions in electromagnetism. Tesla also contributed to the development of robotics, radar, nuclear physics ... A genius without any doubt. A Different by Nature person, misunderstood in his time whose achievements were not duly recognized. For these reasons, we wanted to pay tribute to him with one of our best wines, Baltasar Gracián Reserva.

And finally, the great David Bowie, chameleonic musician and composer. Considered a genius, innovative for his songs, his voice and the intelligence of his works. A person with a very peculiar and different talent. These genuine features made us think of him and also his recognized blue eye and ambiguous appearance, which also differentiated him physically. Bowie accompanies the campaign of our wine Baltasar Gracián Blanco de Hielo that suits him perfectly.

For many months, we have been brainstorming, discarding, etc. We wanted to make a campaign that shows the reality of our work, our day to day… And also a campaign the whole team of Bodegas San Alejandro felt identified with.

And today, at last, it’s officially released! We hope you like it, we have really enjoyed working on it!

Bodegas San Alejandro, Different by Nature.

 

 

Greetings,

Mireia Martínez.

 

 

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